05/02 ’12 Story about thirty percent - Facebook may discriminate games makers - Part 2
As a matter of fact, Apple has no much wiggle space right now. The across-the-board 30% revenue share is what is protecting Apple dealing with a Justice Department anti-trust issue about rate fixing for electronic books. In a Wall Street Journal post well worth reading from several days before, Apple senior executive Eddy Cue told L. Gordon Crovitz, a former publisher of the Journal, “I don’t think you understand. We can’t treat newspapers or magazines any differently than we treat FarmVille.”
Apparently, Facebook could possibly be believing that newspapers and magazines are worth handling in another way when compared to Zynga on-line games. Facebook board members for example Netflix chief executive officer Reed Hastings and Washington Post chief executive officer Don Graham will most likely be happy with regards to this, particularly if they sooner or later intend to offer subscriptions through the social media.
Decreasing revenue share will aid Facebook receive extra content companions on the boat. Should Facebook provides a more diverse offering of paid online content aside of gaming apps, that will help to the enterprise adapt more of its clients into spending money on things. Presently, just 15 m consumers pay for virtual goods with Facebook credits out from the 845 m monthly active consumers the company obtained in year 2011, based on Facebook’s IPO filing.
There have been a couple of primary studies considering applying Facebook credits outside games. Some musicians for example Widespread Panic and also David Gray have permitted fans to pay by using Facebook credits for video streams of concerts as well as David Guetta has presented songs for Facebook credits. Yet it’s remain preliminary experience.
As you can imagine, this is a serious set of worms. What is a “honest” revenue split for the musical commerce? Precisely what is a “reasonable” revenue share for selling online digital subscriptions to The Washington Post? It is possible that you have a Facebook gaming applications that distributes tunes records contained within it?
In the event that Facebook does stay away from an plain price structuring, the precedent it sets for online digital content trades will have ripple effects across the whole world wide web.
Facebook games come to be very popular and also can include free slots and free blackjack - the most popular casino games used worldwide.